Fuelling our passion for automotive
While it goes without saying that we are passionate about cgi, we also love all things technical engineering and automotive. Every so often we give the team the opportunity to combine these two passions, allowing creative license to work on internal “dream projects”, where there are no limits.
We set the team a challenge to create a photo realistic car on a photo back plate. The aim was to demonstrate how this can be done and prove that cgi is a realistic and achievable alternative for manufacturers to use in their marketing materials
We used a mix of CAD data, photography and cgi to create a set of BMW Z4 images and a full photomontage to show the car in a scene. The natural beauty of the Z4 allowed our artists to capture its contours to bounce and reflect light to develop a sense of realism that would have been otherwise unachievable.
How we do it