Modernising a sixties tower block for the 21st
the Century Student
Sometimes projects call for us to be bold in our initial ideas in order for clients to be able to truly visualise the possibilities for refurbishing drab, tired buildings. Our clients always thank us for our creative input -and this is certainly true of our work with Mansion Group.
Mansion Group provides state-of-the-art student accommodation which often involves the revamp of existing buildings. This project was to produce images to market the “artist’s impression” of a full renovation of a 1960’s apartment block in Lincolnshire.
Using the architectural drawings, we produced three different 3D models and added commissioned photography. We produced a photomontage to show developers how the building would look in black, silver and gold cladding types. These bold designs were rejected, however the toned down, cgi re-designs were later approved by the planners. We later enhanced these images for use in sales and marketing campaigns.
How we do it