What is CGI?


Think Computer Generated Imagery (CGI), and most people think Hollywood Blockbuster. Yet organisations are now realising the benefits of using CGI in their Training, Marketing and Design content, to increase user experience and to maximise budgets.

Director/Producer, Sir Ridley Scott

“360 video and, Virtual Reality will become a part of the future of Filmmaking and immersive storytelling”

Why CGI?

How do you visualise something that is impossible to take a picture of – or maybe doesn’t even yet exist? This is when CGI production truly comes into its own. At Short, we utilise CGI to enhance training and marketing materials across Aerospace, Defence, Products, Healthcare and Architecture. Be it the inner workings of a fighter jet engine or a high-end kitchen that would be costly to mock up, our CGI can visualise where the camera cannot. CG animations are the most cost-effective way of reducing costs by up to 80%.

Increased learning and understanding
Longer retention of experience
Remote collaboration
Increasing brand awareness

Our Process

Easy steps to get success

1 - Enquiry

The first point of contact, send us a request from our site or call us for a chat. There’s no commitment and you don’t have to be an expert – that’s our job.

2 - Brief

We’ll ensure we have a clear understanding of your objectives, expectations and budget. We always start at the end and work backwards, to make sure we achieve the best results.

3 - Proposal

We’ll look at your brief create a proposal detailing how we’ll achieve your objectives. This will outline the content required and our recommendations of the best platforms for your project.

4 - Design & Development

After fine tuning your proposal, we get started on the exciting part – bringing your project to life.

5 - Staged Sign Offs

We’ll request your sign off at various stages during the project, ensuring that we are the on right path at every step of the way.

6 - Testing

We’ll run a series of tests across multiple platforms as required, to ensure your launch will run smoothly.

7 - Delivery

Whether its face to face or sent across the web, when it comes to the delivery of your project it’s our key objective to ensure that you are happy.  If you feel that you need additional support in-house or at a Trade show, we can offer a full turnkey solution Content/Hardware/Support.