What is CGI?
Think Computer Generated Imagery (CGI), and most people think Hollywood Blockbuster. Yet organisations are now realising the benefits of using CGI in their Training, Marketing and Design content, to increase user experience and to maximise budgets.
Director/Producer, Sir Ridley Scott
“360 video and, Virtual Reality will become a part of the future of Filmmaking and immersive storytelling”
How do you visualise something that is impossible to take a picture of – or maybe doesn’t even yet exist? This is when CGI production truly comes into its own. At Short, we utilise CGI to enhance training and marketing materials across Aerospace, Defence, Products, Healthcare and Architecture. Be it the inner workings of a fighter jet engine or a high-end kitchen that would be costly to mock up, our CGI can visualise where the camera cannot. CG animations are the most cost-effective way of reducing costs by up to 80%.