VR Automotive is fast increasing in popularity and the evolution of Virtual & Augmented Reality now lets us create even more Immersive experiences. VR provides an ultra-high fidelity, virtual world where a designer has increased creative freedom and the customer can experience a car even before a real model exists. This is a useful way for manufacturers to gain feedback and insight before a costly prototype is built.
Marc Matthieu, Samsung USA CMO
“The three C’s of VR (are).. creation, communication and commerce”