The face of retail has dramatically changed over the past five years and VR retail is at the forefront. Today’s shopper demands more than ever before and the evolution of Virtual & Augmented Reality now allows retailers to connect with fully immersive experiences.
VR & AR in retail is a powerful medium to bridge the gap between online and in-store shopping, presenting the retailer with more options to show products which may not be available in store. Consumers are now able to go into a furniture retailer and instead of looking at a swatch of fabrics to choose their new sofa, they can wear a headset on and see it directly in front of them. An additional AR app can complement this service, enabling the shopper to better visualise what the sofa would look like in their own home.
Michael Valdsgaard, Leader of Digital Transformation, IKEA
“This going to change how we interact with computers, and it’s also going to change how we shop,”