SHORT Support Bentley Motors Virtual Vehicles
Short were recently invited to support the internal Virtual Media Team at British Luxury car manufacturer Bentley Motors in their digital transformation journey. Bentley wanted to streamline and further automate their asset production pipeline for their web-based car configurator and Short’s years of experience and deep knowledge of similar pipeline creation was just the ticket.
By internalising the production Bentley aims to retain more control of their data as well as being able to improve the speed of production and increase the visual quality of their virtual media to be best in class, the perfect trilogy!
Short’s vast experience in high-end CG image production meant we were able to support the motor manufacturer in developing a render only production processes that replicated the visual values of the existing configurator imagery without the need for a time consuming, manual, post-production layer to achieve the visual quality the luxury business demands.
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As part of Short’s open and collaborative partnership approach, specific services provided included creative consultancy and visual development of paint and material shaders, lighting rigs and overall production methodology to work in harmony with a US tech company render service. The flexible and scalable cloud-based render system is capable of producing 40,000 image layers per day. The Bentley team are now running with the project and future configurator imagery will be produced in-house utilising the new pipeline to great effect.
