Farnborough Airshow 2016 – a PM’s last public appearance, torrential downpours – and some world class aviation
This year’s Farnborough Airshow, which opened yesterday, promised to be the best yet – and it was certainly eventful!
Farnborough Airshow is a bi-annual event and the biggest of its kind, a global stage for companies to showcase the very best in the aviation world to both the key players in the industry and the general public. It plays host to 15,000 exhibitors from 39 countries, including top level international aviation staff, major procurement officials, and the entire industry supply chain, providing a wealth of business opportunities for the entire industry.
This year’s event was opened by David Cameron, in what was quite possibly his last public engagement as PM, just hours before it was confirmed he was out of the top job.
Sir Richard Branson also spoke, announcing a multi-billion pound order for new planes for Crawley-based Virgin Atlantic. The UK airline will receive aircraft between 2019 and 2021.Eight of the aircraft will be delivered directly from Airbus, while four will be leased from Air Lease.
By mid- afternoon, torrential downpours had wreaked havoc on the airshow, flooding out carparks and exhibition halls, cutting off power and eventually forcing organisers to close the event due to health and safety concerns.
The weather didn’t dampen spirits completely and I still managed to do what I enjoy doing best at such events – visiting clients like BAE Systems and Rolls Royce and seeing our work come to life, doing it’s job and playing an integral role in promoting client’s products and services.
As a world-class technical CGI studio specialising in aviation, the Imagery, Animation and Interactive content we put together is often just a fraction of the components that make up the end product for our clients – yet it is absolutely crucial.
You see, our clients often want to showcase something that can’t be filmed or photographed, however it’s exactly these things that need to be visualised in order to train staff or make sales. This is where we really come into our own – indeed, we’ve been producing materials for clients to use at Farnborough AirShow for several years. We’ve become experts at capturing the details that our clients need to be perfect, at events where the eyes of the international defence and security community are on them – time and time again.
The CGI we produce is often a small part of a huge project, but it’s what we do best, and we do it with absolute perfection.
My trip to Farnborough this week has certainly given me food for thought – keep your eyes out for our next blog, where I will talk about my thoughts on the creativity at the show.